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DirtonDirt.com

All Late Models. All the Time.

Your soruce for dirt late model news, photos and video

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Daily Dirt

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Expanding the fan base

“Hey Dave, I watched that race on TV yesterday!”

My legs were churning on the elliptical machine, and Pete smiled as he approached. Pete is a staff member at the gym where I work out each morning (OK, well, some mornings). My mind immediately flashed to yesterday’s broadcast of the Show-Me 100 on CBS Sports, and I figured this network TV thing was going to work even better than I expected.

Then I remembered a conversation I had with him a few weeks ago, when he explained his tentative MORE

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TV key to sport's growth

thesportswire.net

We rolled into Wheatland, plugged in our cameras and microphones, and did our best to show the world that Dirt Late Model racing is exciting and enjoyable and worth checking out. CBS Sports gave us access to the largest potential audience in the sport’s history, and everybody at Lucas Oil Studios — the crew at the event and the people back in California — worked hard to make the historic production a success.

It was a privilege to be a part of the broadcast, working the pit area along with MORE

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