Expanding the fan base
“Hey Dave, I watched that race on TV yesterday!”
My legs were churning on the elliptical machine, and Pete smiled as he approached. Pete is a staff member at the gym where I work out each morning (OK, well, some mornings). My mind immediately flashed to yesterday’s broadcast of the Show-Me 100 on CBS Sports, and I figured this network TV thing was going to work even better than I expected.
Then I remembered a conversation I had with him a few weeks ago, when he explained his tentative MORE