Sponsors are hard to come by in this sport. When you get one, you should cherish it.

I’ve always thought that when it comes to sponsoring a dirt Late Model race team, a sponsor had to have at least two of three very key characteristics. Obviously they had to have plenty of money. Deep pockets are a must in this sport.

Second, they have to love dirt racing. This is a big one.

Let’s face it, for those on the outside, if you don’t understand this sport, you simply don’t get it. If you don’t MORE