Mike Farr, a long-time Dirt Late Model racing shock specialist and co-owner of Genesis Racing Shocks, died Friday evening at Northside Hospital in Cumming, Ga., after a brief battle with cancer. He was 65. Diagnosed with cancer Aug. 14, Farr’s health failed rapidly in recent days after entering the ICU, his wife Bobbie Farr told DirtonDirt.com. | Column

Stephen Michael Farr, a Pennsylvania native who lived in Roswell, Ga., worked more than 45 years in motorsports, first as a dirt track and drag racer and then for more than 30 years in the shock business including stints with Carrera Shocks, Pro Shocks and the last several years with Genesis.

Farr, who also previously worked with VP Racing Fuels, worked with drivers who won some of the sport’s biggest races, including seven World 100 winners and winners of the Dream, Dirt Track World Championship along with other major sprint car and big-block modified events. Among current and previous Dirt Late Model clients: Donnie Moran, Chub Frank, Davey Johnson, Jack Boggs, Rob Blair, Mike Balzano and Steve Shaver.

Farr also served as a suspension consultant and crewed for NASCAR Hall of Famer Bobby Allison’s 1988 Winston Cup Team that won the Daytona 500.

Visitation is from 2-4 p.m. and 6-9 p.m. Tuesday, Oct. 18, at William D. Elkin Funeral home in Northeast Pa. The funeral is 11 a.m. Wednesday, Oct. 19, at the funeral home with burial to follow in Northeast Cemetery. A full obituary will be available at elkinfh.com.

Correction: Fixes spelling of Bobbie Farr's first name.