Senoia (Ga.) Raceway today announced its richest-ever race with a $52,000-to-win Super Late Model event highlighting a Nov. 12-13 weekend at the 3/8-mile gumbo clay oval. Celebrating the track's 52nd anniversary season, director of competition Clint Smith said the $10,000-to-win prelim and $52,000-to-win finale should help put the Pollard family-owned track on the major-race map.

"I think to get (a major event) back down here in the South is a big deal. And it will showcase the work that has been done over here at Senoia Raceway," said Smith, a former World of Outlaws Morton Buildings Late Model Series standout. "I think this is one of the premier racetracks and surfaces in dirt track racing. It’s kind of going to let the country know about it, so I think it’s pretty exciting to let people know that the South is more than just sand and rubber and stuff like that, so that’s pretty special to us.”

The weekend will be the richest in the Peach State since Dale McDowell of Chickamauga, Ga., banked $73,000 for winning the 1999 Hav-A-Tampa Shootout at Woodstock's Dixie Speedway. Smith believes the November event at Senoia could potentially be a career changer for a regional driver as Senoia’s slick surface tends to balance the playing field.

“A local guy could actually win major life-changing money,” Smith said. Compared to national touring teams, "you take somebody like a (Georgia drivers) Dalton Cook or Austin Horton, somebody who all year if they have a great year may win $30,000 or $40,000, they could win more than that in one race. So it’s a team-changing deal. They could buy a couple nice motors or another race car or pay bills from a couple years past or whatever . It makes a big difference to some of them guys and I think those are the ones who most benefit.”

Both nights of action will be streamed live on FloRacing. Complete event details will be announced soon. For track information, visit senoiaraceway1969.com.