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Editor's note: DirtonDirt.com's new DirtWire feature is a collection of quick-hitting tidbits from around the Dirt Late Model world:
October 44:49 PM ET
Posted by DirtonDirt.com staff

President tabbed for Lucas Oil Speedway

lucasoilspeedway.com

Formalizing roles atop Lucas Oil's motorsports division, a longtime vice president has been tabbed as president of Lucas Oil Speedway in Wheatland, Mo., along with the Lucas Cattle Company. The track's general manager, Danny Lorton, will continue reporting to Jamie Devney (pictured), Lucas Oil's vice president for business development since joining the company in 2006.

“I look forward to continuing working with Jamie, who I have known and worked with for a while in his role at the ranch and with Lucas Oil Products," Lorton said in a news release, adding that day-to-day staff and operations remain unchanged but that Devney’s guidance will help elevate the speedway and its high-profile events.

“We’ll be working together on new sponsorship sales and marketing plans going into the offseason and into the 2025 season and beyond,” Lorton said.

Lorton is finalizing the 2025 tentative Lucas Oil Speedway schedule with POWRi Limited Late Models among weekly divisions and the Show-Me 100 among expected special events.

“Working with Jamie will allow us to continue bringing fans the racing they want to see, from the weekly series to the special events that make Lucas Oil Speedway a motorsports destination for fans, drivers and sponsors,” Lorton said.

Devney was instrumental in founding and developing Team Lucas, a strategic sponsorship and television partnership initiative that brought together key partners such as GEICO, General Tire, Rockstar Energy Drink and Toyota. This program significantly boosted the visibility and support of Lucas Oil’s grassroots motorsport series, according to the Lucas Oil release.

"Jamie has been an invaluable asset to Lucas Oil over nearly two decades," said Lucas Oil CEO Morgan Lucas. "His deep understanding of our company’s mission and his expertise in building partnerships and managing complex operations make him the ideal leader for Lucas Cattle Company and Lucas Oil Speedway." — Lyndal Scranton

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